The main way I attracted my audience was through researching what well known artists and groups my target audience would be interested in to try and have them included somewhere throughout the pages of the magazine that I created. This was done by using websites like these-
When I completed my products I went and asked 15 people who were originally part of my market research (out of 24) to see whether they would buy my magazine if it were in a shop. These are the results-
As you can see 12 out of the 15 people I asked said they
would buy the magazine. This shows me I was quite successful with targeting my
audience as the majority were happy with paying £3.99 for it.
Audience feedback
I also asked someone in my target audience to take part in a
feedback questionnaire and asked them 7 questions which were-
1. What genre of music does this magazine display?
2. Does this magazine attract you?
3. What parts of the magazine attract you?
4. What age group would you say this magazine is aimed at?
5. Which part of the product stands out to you?
6. How could I improve it?
Here is a video showing the answers my participant gave-
This video is useful as it describes exactly what this member of my target audience thought of my product and also how it could be improved. This was useful as it directly showed me how my product could be improved for next time and also the parts that were successful about it.
As a way of attracting my audience through the colour scheme I decided to go with the colours blue, red and yellow. These are conventionally seen as stand out colours on magazines as the yellow would draw the eye of the reader, the blue tones matched the clothes that the model was wearing so showed continuity again with the red nail varnish. I wanted the cover to look distinctly country so my audience would be able to recognise it as 'CW' and country without having to look at the masthead. This is why I went with hay as a setting with cowboy boots, denim and plaid shirt which are all stereotypically country items. I think this helped solidify the genre as it means it can immediately be identified as country.
Overall I think I was successful in attracting the right audience as all my audience research shows that it was appealing to the right type of market especially with the plug as Taylor Swift is one of the most successful country/pop singers therefore I thought it was important for her to be included as that plug of winning the free concert tickets would appeal to a wide range of people and the majority of my target audience.
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