Evaluation Question 3.

What kind of media institution might distribute your media product and why?
For this question I had to look for an institution that didn't already print a music magazine based around the genre of country style music and aimed at the younger generation. This was quite easy as there are not many magazines sold in the UK with this target audience and genre meaning there was a gap in the market for it with although probably with a niche audience. To start with I began researching some of the major media institutions-

Bauer Media Group:

• Publishes over 80 well known magazines (in total 570 magazines, over 300 digital products, and 50 radio and TV stations reach millions of people) with a variety of styles and genres including Kerrang!, Empire and Grazia.
• 42 radio channels we are the second largest private radio provider in the UK with a market share of over 30 percent.
• Has a large audience with 19 million readers across the UK.
• Mainly brands music magazines of the punk/rock genre.
• Has been a very successful company with large profits so would be a good choice of institution.

A reason why Bauer could be a good choice for an institution as it is a well respected company with a good reputation also I know that they don't currently publish a music magazine similar to mine therefore it would be able to add more variety across the institution and also perhaps bring them a larger audience.

TimeInc UK:

• One of the UK's most popular media institutions although relatively new to the market after taking over from ICP.
• Produces a wide range of music magazines from many different genres including NME.
• Large portfolio selling over 350 million copies of magazines a year in the UK alone.

I think out of these two popular choices I would choose Bauer Media as I feel as it has a wider range of magazines already being published by them that it shows that they would be more prepared to have diversity amongst their product portfolio therefore maybe this institution is better suited to the style of my magazine. As this institution is already a well respected name it would mean that the distribution process would be easier as large supermarkets would be my ideal selling place (Tescos, Asda, Morrisons etc.) and as Bauer already represent Kerrang! which is one of the UK's best selling magazines I think it would be a benefit towards my magazine to be associated with this name. As well as the fact that Bauer have 30% of the market share in the UK radio industry therefore it would be a good way for my magazine to be promoted.
Also for the distribution process I think that having it on the internet/mobile app would be appropriate as it would mean that it would be more accessible to the younger generation who I am targeting for my magazine audience as most teenagers have a phone so if there was an app or well made and easy to navigate website it would drastically increase the success and popularity of the magazine as it is some thing this institution has already begun with their existing magazines. Also the fact that Bauer has a section of the website dedicated to it's social media shows that it is up to date with the best ways to reach an audience which again solidifies the reason why I think it would be best to also have Bauer to distribute my magazine.
Since the publisher was created they have steadily and successfully been able to increase range of magazines and is now sold and managed worldwide in a variety of different languages.

Evaluation Question 2.

How does your media product represent particular social groups?

The following prezi presentation will show how I interpreted my results into showing what my target audience should be and also try to describe how these choices came across in my magazine so they would attract the right audience.

Evaluation Question 1.

In what ways does your media product use, develop or
challenge forms and conventions of real media products?

Throughout my pages that I created you can see that I tried to follow many of the magazine
conventions and try to also make sure that my magazine had a lot of continuity and flow by
using the same style of image, fonts, featured artists and colour schemes. This is all shown
in my prezi presentation:

Creating My Evaluation.

While writing my final evaluation I thought it was important to use different media formats as a way of answering questions.
This will involve me using both prezi and video to show my evaluation.
As I have never used prezi it will be an example of me developing my skills.